In 1971, Vivienne Westwood opened the "LET IT ROCK" at Kingsroad 430 with Marcomm McLaren. The brand logo is orb with a crown and earth motif. The very famous orb motif also symbolizes the design concept of her 'creating a future with tradition'. It is often considered a punk representation, but it also incorporates traditional British design and still has been established as a top brand.